I used to hate doing burpees until i found the right song to motivate me. An upbeat Kpop production called “Deep blue eyes”. A song that had randomly found its way onto one of my playlists. The song was performed by the “Girls Next Door”, a girl group that was new to me. Watching the “Deep Blue Eyes” video on Youtube I realised it was a collaboration between several artists, a few of which I was familiar with. The song had been made to promote the variety show “Idol Operations Team” which in turn was a promotion and kind of behinds-the-scenes series about the web drama “Let’s only walk the Flower Road” that was written in an autobiographical style by the participants of Idol Drama Operations Team. Complicated? You bet! Kpop doesn’t become more meta than this…
If you think that the Japanese have a peculiar and intense relationship to cute things and cuteness the Koreans may well have the Japanese beat – If being “gyo”, ie cute has a special place in the hierarchical and confucianistic Korean society, then “aegyo” is the act of being cute. In its hardest to digest form, aegyo is both artificial, a part of the both the age and gender oriented social system and blatantly incentivised by gaining the performing individual something from someone else. For all intents and purposes aegyo has a lot of potential to culture-gap you to the point of being nauseous. Don’t let that deter you though – read on to enjoy all the intricacies of Aegyo!
While a strictly personal opinion, being assaulted by a dildo-wielding overexcited south korean kpop fan will remain on the more non-threatening spectra of my “random likely assailant”-list, the whole scenario is still confusing. What the heck is going on?