If you think that the Japanese have a peculiar and intense relationship to cute things and cuteness the Koreans may well have the Japanese beat – If being “gyo”, ie cute has a special place in the hierarchical and confucianistic Korean society, then “aegyo” is the act of being cute. In its hardest to digest form, aegyo is both artificial, a part of the both the age and gender oriented social system and blatantly incentivised by gaining the performing individual something from someone else. For all intents and purposes aegyo has a lot of potential to culture-gap you to the point of being nauseous. Don’t let that deter you though – read on to enjoy all the intricacies of Aegyo!
Well known Aegyoists in Kpop
There are several artists in Kpop groups who are notorious for doing aegyo. Some are kind of cute by nature, while others are more disturbing. These are some the ones who qualify for my list of notably dangerous (and cute) aegyoists.
One of the two main vocals and lead dancer of Lovelyz not only has a distinctly cute appearance but is also a well known aegyoist. Known for several massive acts of aegyoism, Kei can do it all. Here’s a classic Kei appearance that showcase her experienced and brutal full frontal Aegyo assault doing the classic Aegyo song “Oppaya”:
The lead vocalist and somewhat bumbling heroine of now disbanded Gfriend does a lot of aegyo. Sometimes it’s very hard to distinguish between general cuteness and living in a different dimension and conscious acts of aegyoism. Here is a prime example of Eunhas aegyo, captured for posterity:
One of the Japanese members of Twice, Sana comes from the land of the Rising Kawaii… I mean Sun. Besides being an extraordinary performer and one of the most popular members of Twice, Sanas’ expertise and fluency in Korean is only exceeded by her natural ability for aegyo:
Some people just don’t mesh well with Aegyo. You could view them as counter-aegyo experts.
Chorong, the calm, ironfisted leader of Apink, is known for having a natural aversion to aegyo. Chorongs attempts at aegyo, most often forced on her by fans or by her group members are often accompanied by high pitched dolphin like squeals of pain and embarrassment and are again a true testament of the lengths that Kpop idols will go to please their fans…
How do you feel about Aegyo? Are you a fanatic aegyoist or more on the counter-aegyo side of things? Does aegyo make you smile or make you nauseous or perhaps just leave you with no emotion at all? What’s your favourite Aegyo incident on Youtube?
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