Strange Kpop PT4: Aegyo
If you think that the Japanese have a peculiar and intense relationship to cute things and cuteness the Koreans may well have the Japanese beat – If being “gyo”, ie cute has a special place in the hierarchical and confucianistic Korean society, then “aegyo” is the act of being cute. In its hardest to digest form, aegyo is both artificial, a part of the both the age and gender oriented social system and blatantly incentivised by gaining the performing individual something from someone else. For all intents and purposes aegyo has a lot of potential to culture-gap you to the point of being nauseous. Don’t let that deter you though – read on to enjoy all the intricacies of Aegyo!
